Welcome to The Identity Transformation Group (sm)
At the heart of everything we do in life is Identity. At the Identity Transformation Group (sm), we offer consulting services designed to transform your business and personal strategy into clear action, all with your personal stamp or identity in mind. From company branding, Identity branding,business development, branding and identity, branding and corporate identity, small businesses infrastructure planning, leadership development, career transition planning and personal coaching, our team of consultants are here to help. Feel free to browse our site and get to know us. We look forward to working with your identity and branding needs.
What is Corporate branding or what is a branding company: It refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.